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The SARF journey trilogy
SARF Begin
“The beginning is the most important part of the work” by Plato
SARF was founded by two minds that have contradicted perfume way. One that love to have perfume with
different scent than anyone else and the other one love to have perfume that everyone else is having.
They met on one lovely evening at Starbuck cafe in the heart of Kuala Lumpur city changing opinions
regarding perfume trend and business. One thing both of them agreed was it's time to think differently about
your perfume. It’s time to look at two angles simultaneously while behold the unique perspectives. While
exploring the possibility of your very own customized fragrance as your unique personal calling card, you
can still enjoy the fragrance of international and local best-selling product.
Hence, it’s given birth to SARF a brand of beauty and an online platform coexisted for both inspired and
customized perfume lover. The journey just begins.
The SARF Knight
"Ladies, a man will never remember your handbag, but he will remember your perfume" by Olivier Creed
At SARF we are a group of people just like you, who believe that perfume is an essential element of selfexpression. Its scents trigger memories, inspire ourselves, convey our feeling...the scents are emotional. It also an extension of our outfit, a fashion statement and an integral part of our personality. Hence, we want you to have top notch quality inspired perfumes, to compromise the high quality in you.
The SARF Knight Rises
"Same me, different me" by SARF
We highly believe your very own personalized perfume could open new horizontal in your life. What if your perfumes could complement your every mood, setting or desire that reflect you and your journey? We want you to have a unique perfume, just like your signature or your fingerprint. Our passion is to give everyone the possibility to match a scent to their unique personality. We assist you to personalize a perfume based on the scents you love and find the perfect blend that expresses you perfectly. Therefore, we designed our service with YOU in mind, we totally understand that not everyone is an expert in fragrances. So, we have simplified the process and made it intuitive even those with little or no knowledge of fragrances can still design their own perfume for their SARFtisfaction.